Guides · Google Business Profile
Google Business Profile Photo Size: Every Dimension You Need (2027)
Google's official recommendation for every Business Profile photo is 720 × 720 pixels, in JPG or PNG format, between 10 KB and 5 MB (Google, 2026). The cover photo is the one exception: because it displays as a wide banner, a 16:9 image around 1024 × 576 pixels looks best.
This guide gives you the exact size for each photo type — logo, cover, posts and interior/exterior shots — plus the mistakes that get photos rejected or cropped badly, and how to fix them.
Why it matters
Why photo size matters more than most owners think
Your profile photo is often the first thing a customer sees. Google's own data shows how much photos drive action: profiles with more than 100 photos get 520% more calls, 2,717% more direction requests and 1,065% more website clicks than the average profile (BrightLocal / Google, 2026). Businesses that upload at least one new photo every month see a 24% higher interaction rate than those with static photo libraries (New Media, 2026).
The size matters because Google automatically crops, resizes and compresses every image you upload. An image that's too small gets blurred by upscaling. An image in the wrong aspect ratio gets key parts cut off — a logo can lose its edges, a storefront sign can be cropped out of the frame entirely. Getting the dimensions right takes two minutes and protects all the visibility your photos earn you.
Businesses that upload at least one new photo every month see a 24% higher interaction rate than those with static photo libraries (New Media, 2026).
The quick answer
The quick answer: every size in one table
Here are the dimensions you need, in one place. You can jump straight to any section for the details.
| Photo type | Recommended size | Aspect ratio | File format | File size |
|---|---|---|---|---|
| Profile photo / logo | 720 × 720 px | 1:1 (square) | JPG or PNG | 10 KB – 5 MB |
| Cover photo | 1024 × 576 px (1920 × 1080 for maximum clarity) | 16:9 (landscape) | JPG or PNG | 10 KB – 5 MB |
| Google post image | 1200 × 900 px | 4:3 | JPG or PNG | 10 KB – 5 MB |
| General business photos (interior, team, products) | 720 × 720 px or larger | Any (square crops best) | JPG or PNG | 10 KB – 5 MB |
| Minimum for any photo | 250 × 250 px | — | JPG or PNG | 10 KB – 5 MB |
Google's published minimum for all Business Profile photos is 250 × 250 pixels, and the official recommended resolution is 720 × 720 pixels (Google, 2026).
Logo & profile photo
Logo and profile photo size: 720 × 720, square
Your logo is the small square image that appears next to your business name in Search and Maps. Google highlights it prominently once your basic profile information — phone number, hours, address — is complete (Google, 2026).
The safe setup
- Size: 720 × 720 pixels (Google's recommended resolution for all profile photos)
- Aspect ratio: 1:1, a perfect square. If your logo is wide or rectangular, place it on a clean square background so it isn't squeezed or stretched.
- Format: JPG or PNG. PNG is the better choice for logos because it keeps text and flat colors crisp.
- File size: between 10 KB and 5 MB.
The most common logo mistake is uploading a wide banner-style logo. Google crops it into a square, and the edges of your logo disappear. Always design a dedicated square version for Google — even if your website uses a horizontal version.
Cover photo
Cover photo size: 1024 × 576, landscape 16:9
The cover photo is the wide banner across the top of your profile. Google doesn't publish a separate cover-photo spec — its general photo guidance covers all uploads (Google, 2026) — but the cover area displays in a wide landscape format, so a 16:9 image avoids the awkward cropping you get from a square image.
The safe setup
- Size: 1024 × 576 pixels. If you want maximum sharpness on high-resolution screens, upload 1920 × 1080, as long as it stays under 5 MB (PostFast, 2026).
- Aspect ratio: 16:9 landscape.
- Keep the important content centered. Google crops the cover differently across Search, Maps and mobile, so anything near the edges may be cut off.
- Avoid text near the edges. Small text often becomes unreadable after cropping and compression.
Two caveats worth knowing:
- Google does not guarantee your chosen cover photo will appear first. If Google judges that a customer photo or Street View image represents your business better, it may show that instead (Google, 2026).
- If your cover photo is low quality or heavily filtered, a user-submitted photo can replace it (Google, 2026). A sharp, realistic image is your best defense.
Google posts
Post image size: 1200 × 900, 4:3
Google posts (offers, updates, events) use a 4:3 layout, and 1200 × 900 pixels fits it cleanly without cropping (Zeely AI, 2026). Posts are temporary — they expire after 7 days for standard updates — but they appear directly in your profile while live, so a blurry post image wastes the profile's most valuable screen space.
Same rules apply as everywhere else: JPG or PNG, 10 KB to 5 MB, and at least 720 × 720 pixels to stay sharp on high-resolution phone screens.
Interior, exterior, team & products
Photos that customers can actually use: interior, exterior, team and products
Beyond the logo and cover, Google lets you add business photos that show what visiting you is like. Google's guidance for exterior photos specifically helps customers recognize your storefront when they arrive (Google, 2026).
Practical sizes for these:
- Use 720 × 720 pixels or larger. Square crops display best in the photo grid.
- Stay between 10 KB and 5 MB. A 5 MB photo uploads fine; a 15 MB photo straight from a professional camera will be rejected.
- Shoot in good light with no heavy filters — Google explicitly asks that photos "represent reality" and may reject images with significant alterations (Google, 2026).
Volume and freshness matter as much as size. Businesses with 20+ photos earn 18% more clicks than profiles with fewer than 5 (New Media, 2026), and customer-submitted photos pull 42% more direction requests than profiles that only show owner photos (SOCi, 2026). Ask happy customers to snap photos at your location — it's free local SEO.
Troubleshooting
Fixing the problems that come up again and again
These are the issues owners most often ask about:
"Should photos be 4:3 or 16:9?"
It depends on the slot. The cover photo is the only place 16:9 is correct. Your profile photo and logo should be 1:1 square. Post images fit 4:3. Uploading one image shape everywhere is why some photos look right on your profile and wrong on Maps.
"My photo was rejected — why?"
The usual causes: file over 5 MB, resolution under 250 × 250 px, excessive filters, or a violation of Google's content policy. Re-upload at 720 × 720 px in JPG or PNG and it usually goes through. Note that every photo is reviewed first, so status will show "Pending" before it goes live — this can take 24–48 hours (Google, 2026).
"How do I change my logo?"
On desktop, search for your business in Google Search or Maps, click Photos, then Change logo, and upload your new image (Google, 2026). It can take up to 48 hours to appear.
"My photo is blurry after upload."
You uploaded below 720 × 720 px, or the original was compressed too many times (for example, a screenshot of a screenshot). Re-export the original at full size instead.
"I have the right size but Google shows a customer photo instead of my cover."
That's Google's algorithm deciding another image is more representative. You can't force it — but a high-quality, current cover photo gives Google the best reason to show yours.
Where each photo shows up
Three slots, three different shapes
The mockup shows where each size lands: the square logo sits next to your business name, the wide cover photo runs across the top, and the photo grid below favors square crops from you and your customers.
Workflow
A repeatable photo workflow for busy owners
You don't need a designer to keep this straight. Here's the simplest way to do it:
- Create one master set: a square 720 × 720 logo, a 1024 × 576 cover, and 1200 × 900 post templates.
- Export everything as JPG (for photos) or PNG (for logos with text).
- Keep each file under 5 MB. Free tools like any built-in image editor can resize in seconds.
- Add at least one new photo every month. Businesses that do see 24% higher interaction rates (New Media, 2026).
- Check your Performance report occasionally — Photos views and interactions tell you what's working (Google, 2026).
Votrix AI
If you'd rather not manage this manually every month, this is exactly the kind of recurring local-SEO work Votrix AI is built to take over.
Votrix runs a local SEO check that verifies your Business Profile is claimed and up to date, checks your Maps ranking across up to 10 relevant searches, and reviews whether your last 90 days of customer reviews have been answered — the same routine most agencies charge for, run automatically. You can learn more at the Votrix AI SEO & GEO page.
Keep going
Photos are one piece — here's the rest of the profile
Getting photo sizes right fixes the visual layer, but profiles win when every element is maintained. If you're ready to go further:
And if you want the profile to drive results on your own website, Votrix can build that site too. Describe your business in one sentence and Votrix AI first proposes the site structure, then builds the whole website — with hosting included and no ads on your free site. After launch, its AI agents keep publishing SEO-optimized content, tracking keywords, and monitoring how your business appears in AI search tools like ChatGPT. See AI website builder and pricing.
FAQ
Frequently asked questions
What is the recommended Google Business Profile picture size?
720 × 720 pixels. This is Google's official recommended resolution for all Business Profile photos, in JPG or PNG format, between 10 KB and 5 MB (Google, 2026).
What are the Google Business Profile photo dimensions for the cover photo?
1024 × 576 pixels in a 16:9 landscape ratio is the best fit for the banner area. For the sharpest display on high-resolution screens, upload 1920 × 1080 while keeping the file under 5 MB (PostFast, 2026).
Should Google Business Profile photos be 4:3 or 16:9?
Neither ratio works everywhere. Use 16:9 for the cover photo, 1:1 square for the logo and profile photo, and 4:3 (1200 × 900 px) for Google posts.
What are the dimensions for a Google Business post image?
1200 × 900 pixels. Posts use a 4:3 layout, and this size fits without cropping (Zeely AI, 2026).
How do I change the logo on my Google Business Profile?
Search for your business in Google Search or Maps on desktop, click Photos, then Change logo, and select your new file. Changes can take 24–48 hours to appear (Google, 2026).
What is the minimum photo size for Google Business Profile?
250 × 250 pixels. Anything smaller than that will be rejected, along with files larger than 5 MB (Google, 2026).
Why is my Google Business Profile cover photo not showing?
Google may have replaced it with a customer photo or Street View image it considers more representative of your business. This is a documented Google behavior, not a bug — a high-quality cover photo reduces the chance of it happening (Google, 2026).
Sources
Sources
Google Business Profile Help — Manage your Business Profile photos & videos — https://support.google.com/business/answer/6103862 (checked November 2026)
PostFast — Google Business Cover Size — https://postfa.st/sizes/google-business-profile/cover (2026)
Zeely AI — Google business post image size guide — https://zeely.ai/blog/google-business-post-image-size/ (2026)
Searchlab — Google Business Profile statistics 2026 (BrightLocal / Google data) — https://searchlab.nl/en/statistics/google-business-profile-statistics-2026 (2026)
New Media — 100+ GBP statistics 2026 — https://newmedia.com/blog/google-business-profile-statistics (2026)- SSOCi — customer photo direction request data, via Searchlab (2026)